About

Every language keeps its best words at the back.

BLUZG is where they get collected, translated literally, and printed on things when they earn it. Polish first, because it has the deepest bench. Italian and English after that. More whenever we find someone who swears properly in them.

279Phrases
3Languages, so far
4Intensity levels
0Apologies
Why bother

Swearing is the most efficient language there is. One syllable carries anger, relief, affection and comic timing at once, and no dictionary has ever managed to explain how.

Every culture builds its own out of whatever it fears most. Polish reaches for the church and your mother. Italian goes straight to anatomy. English mostly repeats itself, louder. Those choices tell you more about a place than any chapter on how to buy a train ticket.

So this is a love letter to the part of a language nobody teaches you, and to saying the thing instead of the polite version of the thing.

What this is

What it is not

Being bold, correctly
01

Say the thing

Softening every sentence is its own kind of dishonesty. Pick the word that matches the feeling.

02

Know what it costs

Bold is not careless. Mild survives Sunday dinner. Extreme ends conversations, sometimes permanently.

03

Wear it if it earns it

Some sentences work better on a wall than in a room. Those are the ones we print.

House rules
  1. Every phrase here is real and in current use. Nothing was invented to fill a gap.
  2. Swear at situations, at weather, at furniture. Not at people who are paid to stand there.
  3. Learn a phrase and its intensity together, or you will use it once and only once.
  4. Pronunciation guides are approximations. Confidence covers most of the difference.

Some of these belong on a wall rather than in a sentence.